10 de August, 2022
Lisbon is the best Portuguese city to live, visit and do business. The country’s capital continues to assert itself as Portugal’s strongest municipal brand, with a strong international projection for tourists, investors, students and professionals and rivaling other major European cities. This is what the Portugal City Brand Ranking© 2022which analyzed 380 municipalities in the country. The second place in the ranking was occupied by Porto, silver medal in all categories. Lisbon and Porto have occupied the top positions in this survey since 2014.
In the “Visit” category Albufeira occupies for the first time the third position of the ranking since the 2015 edition, while Portimão and Sintra achieve their best results ever, now in the fourth and fifth positions, respectively. Still in the “Visit” category, Cascais leaves the Top 5 for the first time since 2014, and is now in 6th position. It is followed by Vila Nova de Gaia (7th position), which in the 2021 edition debuted in the Top 10, and in 2014 did not even appear in any of the top 25 positions in the ranking.
Braga drops out of the Top 10 for the first time since 2015 and Matosinhos takes 12th position, followed by Coimbra and Évora, both dropping two positions.
In the Business category, the best performing municipalities are Lisbon, Porto and Cascais. Braga rose two places, staying in fourth position and returning to the place recorded in 2015. Still in the Top 5 is Coimbra. Leiria recorded the best result ever by climbing three positions to 6th place. Funchal comes next, in 7th place.
The survey, conducted by Bloom Consulting for 8 years, measures the socioeconomic performance of Portuguese municipalities in the dimensions of Business (Investment), Visiting (Tourism) and Living (Talent). To this end, statistical data (economic, tourism and social) from more than 5 thousand sources of information, including INE and Pordata, were analyzed and contrasted.
Along with collecting this data, the ranking was also based on the measurement of all online searches for these municipalities conducted on major search engines around the world. In this sense, millions of word combinations in multiple languages were used by potential tourists, investors, workers, students or citizens in general about countries, regions, counties and cities around the world.
Finally, it was also considered the communication and promotion actions carried out by each municipality, through its website and other social networks. The ranking developers argue that the first point of inspiration for traveling, investing, or looking for a new place to work or study is online research.
The study’s mission is to understand the reality of the Portuguese territorial brands and gauge the impact that each one has, each year, on the reality of attracting talent to the country.